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SEO Executive:

  • SEO Executive is considered to be a fresher with prior theoretical knowledge of Search Engine Optimization.
  • He has to report to SEO Manager/Team Leader, it depends on the company size.
  • He might either handle the Clients’ account or in-house search engine optimization.
  • In SEO they mostly concentrate on On Page (Website Audit, On Page Recommendations and Optimization, and Content Writing).
  • He should have strong technical skills in On Page and Off Page Optimization.
  • Salary on an average is ₹10,000 – ₹15,000 per month.

Social Media Executive:

  • Social Media Executive is usually a fresher.
  • He has to report to Social Media Manager/Team Leader, it depends on the company administration.
  • He might either handle the Clients’ account or in-house social media marketing.
  • He has to create social media posts on various platforms.
  • He should have enough content writing and visual designing skills.
  • Salary on an average is ₹10,000 – ₹15,000 per month.

Paid Media/PPC Executive:

  • Paid Media Executive has to report to PPC Manager/Team Leader, it depends on the organization structure.
  • He might either handle the clients’ account or in-house paid media marketing.
  • He has to create various campaigns on various advertising platforms.
  • He should have enough content writing and visual designing skills.
  • Salary on an average is ₹10,000 – ₹15,000 per month.

Content Writer:

  • Content writers cannot be a fresher with no writing skills. He should have writing skills and should be able to generate content without plagiarism.
  • Content Writers are needed in every possible area of digital marketing from SEO to Google Adwords or published brochures.
  • He should also have good market research skills.
  • Salary completely depends on the individual’s skills/freelancing experience.
  • Being a fresher also one can earn from ₹15,000 – ₹30,000 per month depending on the experience he holds.

Marketing Assistant:

  • Marketing Assistant creates a lot of content for brochures or email newsletters, does a lot of market research, monitors the team budget and takes care of everything within the team related to marketing activities.
  • He usually reports to a lead in his team.
  • Salary on an average is ₹13,000 – ₹14,000 per month.

The information I have provided here is out of the exhaustive research I have done. The above-mentioned things might vary from company to company but this is the present market situation for most of the companies. In my next blog post, I will discuss careers in digital marketing for experienced.